Serve LGBTQ+ clients with more clarity, care, and confidence
Get the free 13-page guide for affirming business owners who want to make every client feel respected from the first inquiry.
An Introduction to Queer Identities and Allyship is a starting point for stronger client care.
Download the free guide
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Inside the guide, you'll learn:
What LGBTQIA2S+ means
Build a shared language for respectful client conversations.
Sex, gender, expression, and sexuality
Understand important distinctions without overcomplicating them.
Pronouns 101
Use pronouns in client conversations with more care and confidence.
How to ask for pronouns
Ask clearly without making the moment awkward or performative.
What to do when you mess up
Repair simply, keep practicing, and avoid making the moment about you.
Where to keep learning
Find trusted resources for continued LGBTQ+ education and allyship.
Made forĀ businesses who want to do better
If you want your LGBTQ+ clients to feel safe, seen, and celebrated, this is a simple place to start.
Created by Affirming Business Institute
Affirming Business Institute helps business owners build safer, more affirming client experiences through LGBTQ+ business training, queer-informed certification, and directory listings.
This free guide is an introduction. It will help you strengthen the language, habits, and client care practices that support LGBTQ+ people in real life.
Start with the basics. Build from there.
Download the free guide and take one practical step toward a more affirming business today.
Download the free guide